Resources Library by ANA

Beyond CX, experience driven marketing

In order to succeed in the NEW normal, the insights industry need to embrace an innovative approach beyond CX: Experience Driven Marketing. ESOMAR is keen to understand how this works and why it is so relevant right now!Experience Driven Marketing...

Catalogue: ESOMAR Spotlight Series 2021

Authors: Fiona Blades, André D'Abreu, Dana DiGregorio, Neha Arora

March 3, 2021

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is the future. We search for truth through data but history tells us there is no universal solution.Rather, we believe...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Fiona Blades

Company: MESH Experience

November 11, 2018

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Fiona Blades

Company: MESH Experience

November 11, 2018

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Caroline Smiley, Fiona Blades

Company: MESH Experience

November 7, 2017

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Caroline Smiley, Fiona Blades

Company: MESH Experience

January 15, 2017

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big

Authors: Ana Alvarez, Fiona Blades

Company: MESH Experience

September 26, 2013

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big

Authors: Fiona Blades, Ana Alvarez

Company: MESH Experience

June 15, 2013

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Ana Alvarez, Fiona Blades

Companies: PepsiCo, MESH Experience

September 13, 2012

Believe in better

This case study charts the intense and creative journey followed since December 2010 when MESH Planning was awarded British Sky Broadcasting's Brand and Content campaign evaluation tracking. It includes the rapid development of processes,...

Catalogue: Congress 2011: Impact

Authors: Danny Russell, Hugh Wilson, Fiona Blades

Companies: MESH Experience, Sky Limited

September 18, 2011